website behavior
Website visit frequency – Lead scoring beyond basic behaviors
Today I have the opportunity to present at the first Marketo User Summit. Marketo organized a cool friendly contest among Marketo power user so we can showcase our best story on something amazing we have accomplished using Marketo. Here is what I will be presenting.
EDIT: I actually finished 3rd with this “Idol” presentation. 
Website visit frequency – Lead scoring beyond basic behaviors.
After scoring the basic behaviors, it is time to look at the frequency of these behaviors. Here a quick example of how to setup a scoring campaign for leads that are visiting back your website within a certain time frame.
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