Last week Marketo held a great webinar with SiriusDecisions and the American Marketing Association (AMA) called “2010 Blueprint: Planning for B-to-B Marketing Success“. They exposed what marketers should be looking at for the next year. Here is some of the key points:
For Demand Creation:
- Move your dollars from initial demand generation program toward lead nurturing program
- Review processes between sales and marketing to better align them (make sure you don’t overload sales with too much data when handing off a lead)
- Put in place a Data quality program by 1st fixing point-of-entry and 2nd prioritize data quality projects based on relative targeting
- Focus reputation program dollars on measurable activities
- Reallocate non-performing traditional media dollars to social media
Really worth watching if you are thinking about improving your marketing initiative in 2010…
On the same topic as my last post “What to look for when hiring a social media or an inbound marketer“, I found on Twitter a nice quick evaluation quiz to help validate the level of expertise of any potential candidate for a social media position. Thanks to Brian Carroll Retweet of Guy Kawasaki tweet form Alltop.
Here are the questions. Read the answers you should get to make sure you have a “A” player…
1: Do you have a blog?
2: When did you start in social media?
3: What is social media?
4: What’s a social media campaign?
5: How do you monitor social media for a client?
6: How do you measure ROI?
7: How do you build an audience?
8: Do you offer a guarantee?
9: How did you learn all this stuff?
10: How does social media impact SEO?
Bonus question: How often do you write?
Thursday, Twitter announced on it’s blog a new website that demonstrate how customers are getting value out of Twitter and suggest techniques businesses can employ to enhance that value. It is called: Twitter 101, A Special Guide. The content is very useful to help anyone to get started with Twitter. More over, it provides best practices and case studies.
So if your are currently working in an organization that is wondering what Twitter is all about and how to use it on a corporate level or if your are trying to convince higher management of Twitter’s value, you definitely want to read this guide. Twitter even provides the slides to use in your presentation.
- Viral Marketing and World Wide Raves (GF301)
- Advanced SEO Tactics: On Beyond Keyword Research (GF401)
According to Twitter #IMU, there was over 5000 students, 1000 took the exam and about 500 passed. The one who passed received an official badge like this:
Thanks to Rebecca at Hubspot for making this a great success!
Class 1: How to Blog Effectively for Business (GF101)
Professors: Ann Handley and Mack Collier, MarketingProfs
Class 2: SEO Crash Course to Get Found (GF102)
Professor: Lee Odden, TopRank Online Marketing
Class 3: Social Media and Building Community (GF201)
Professor: Chris Brogan, New Marketing Labs
Class 4: Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
Class 6: Advanced SEO Tactics: On Beyond Keyword Research (GF401)
Professor: Rand Fishkin, SEOmoz
Class 7: Calls to Action and Landing Page Best Practices (CV101)
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments
Class 8: Inbound Lead Nurturing (CV201)
Professor: Brian Carroll, MECLABS, InTouch
Class 9: Successful Email Marketing (CV301)
Professor: Eric Groves, Constant Contact
Review Session: Inbound Marketing Exam Review
Professor: Mike Volpe, HubSpot
I have always been skeptical on Twitter. I mean I already have to update my Facebook status, my LinkedIn status, my blog, etc… so I felt that it would only take me more time to update my online presence.
I just created my Twitter account and start follow the most renowed people… You can start following me here.