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Inbound Marketing Certified Professional – I got it!

In June, the Inbound Marketing University, lead by Hubspot, create a serie of classes (see below) about multiple facets of Inbound Marketing.My favorite ones were:

  • Viral Marketing and World Wide Raves (GF301)
  • Advanced SEO Tactics: On Beyond Keyword Research (GF401)

According to Twitter #IMU, there was over 5000 students, 1000 took the exam and about 500 passed. The one who passed received an official badge like this:

Thanks to Rebecca at Hubspot for making this a great success!

Here is the list of classes and professors:

Class 1: How to Blog Effectively for Business (GF101)
Professors: Ann Handley and Mack Collier, MarketingProfs

Class 2: SEO Crash Course to Get Found (GF102)
Professor: Lee Odden, TopRank Online Marketing

Class 3: Social Media and Building Community (GF201)
Professor: Chris Brogan, New Marketing Labs

Class 4: Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association

Class 5: Viral Marketing and World Wide Raves (GF301)
Professor: David Meerman Scott, author of New Rules of Marketing & PR and
World Wide Rave

Class 6: Advanced SEO Tactics: On Beyond Keyword Research (GF401)
Professor: Rand Fishkin, SEOmoz

Class 7: Calls to Action and Landing Page Best Practices (CV101)
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments

Class 8: Inbound Lead Nurturing (CV201)
Professor: Brian Carroll, MECLABS, InTouch

Class 9: Successful Email Marketing (CV301)
Professor: Eric Groves, Constant Contact

Class 10: Analyzing Inbound Marketing (AZ401)
Professor: Marshall Sponder, Monster.com, Web Analytics Association for Social Media

Review Session: Inbound Marketing Exam Review
Professor: Mike Volpe, HubSpot

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Wednesday, July 15th, 2009 Inbound Marketing 4,165 Comments

Does Facebook need more money?

I just notice this morning that Facebook added a new ad space. We use to have two ads on the right but they added a third one.

Market is not good for funding and as TechCrunch pointed 3 weeks ago and they might need cash very soon, so they are probably feeling the need to generate more revenue. ;-)


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Friday, November 21st, 2008 Social Media 3,695 Comments

Set yourself in the cloud.

But first, why would someone want to be in the cloud? What difference does it make?

Well, here is my current setup: I use a desktop at home and at the office, I have laptop, sometimes I use my girlfriend’s computer and I use a Smartphone (ok, I know, the Treo 700 is not that smart, but still…). So I guess it is obvious that it sometimes it gets hard to have access to my most accurate information.

There are many tools available to synchronize but most of the time they require to install stuff on your computer and it is not always possible. So the solution is to go with only web base application, this way, no matter where I am or which device I use, I just need an internet access and I am done! Here what I did.

Step 1

I bought a new domain name (apelletier.com) and I bought a hosting package for the next 10 years at iWeb technologies (come on, just above 200$ for 10 years). I setup a Google Apps account with this domain. I now have a personal email (more personalized than a gmail account) that will never change and I also use the calendar.

To manage my contact, I opened a Salesforce.com Group Edition account (99$ / year). This way I can use the power of this CRM to track and keep a log of the activities I have with my contacts and follow all my tasks.

I also signup for Appirio Personal Sync to synchronize automatically my info between Google Apps and Salesforce. All the information in both calendar and contact are now sync.

Step 2

I have install Wordpress on my hosting account to start blogging about my passions and I have personalized it with a new theme. This blog will become the center piece of my online presence.

I also have an active profile on LinkedIn to manage my professional network and of course I have a Facebook account for my social life.

Google Apps and Salesforce get most of the job done, but I still need to find a solution to have my bookmark everywhere. This is why I use Delicious. It is very easy to manage and access my bookmarks online.

Next step

The next real challenge is to have my contact sync with my phone. There is no easy way for now, except if you have the new T-Mobil G1 Android phone (Techcrunch review) that sync with Gmail contact, but beside that I still need to find something.

Also, I’m not 100% done with managing my personal contacts. I’m still wondering if they should or not be in my Salesforce.

Google Docs is interesting, but I so use to Office that it might take me a little longer to switch for that.

Lastly, I have a Twitter account, but I haven’t start using it so far. Maybe it will come, I’m not sure of the value yet.

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Wednesday, November 12th, 2008 Technology 5,244 Comments