email

How to notify sales for invalid emails using Marketo and Salesforce.com

Here is a typical scenario:
Marketing is sending email campaigns and some emails are bouncing back. Marketing would like to give visibility to sales on which of their leads bounced.

Why should sales care about invalid email addresses?
Most of the time, email addresses are bouncing because the person left the company. So knowing that suddenly one of your lead has left the company is a good opportunity to reengage with this account. Sales could call to find out who replace the person that left and and create a new lead.

On the other hand, for you clients, if suddenly your internal champion leaves the company, you want to make sure you reach out to the account to help them continue to use your product. The last thing you want is to loose an account because someone left the company and you were not aware…

Now you can do it easily using Marketo and Salesforce.com!
Watch this 4 minutes tutorial video to learn how to setup properly both Marketo and Salesforce.com.

*** For a larger view, click the small screen icon at the bottom right corner of the player ***

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Friday, November 27th, 2009 Lead Management, Marketo, Salesforce.com 4,122 Comments

Inbound Marketing Certified Professional – I got it!

In June, the Inbound Marketing University, lead by Hubspot, create a serie of classes (see below) about multiple facets of Inbound Marketing.My favorite ones were:

  • Viral Marketing and World Wide Raves (GF301)
  • Advanced SEO Tactics: On Beyond Keyword Research (GF401)

According to Twitter #IMU, there was over 5000 students, 1000 took the exam and about 500 passed. The one who passed received an official badge like this:

Thanks to Rebecca at Hubspot for making this a great success!

Here is the list of classes and professors:

Class 1: How to Blog Effectively for Business (GF101)
Professors: Ann Handley and Mack Collier, MarketingProfs

Class 2: SEO Crash Course to Get Found (GF102)
Professor: Lee Odden, TopRank Online Marketing

Class 3: Social Media and Building Community (GF201)
Professor: Chris Brogan, New Marketing Labs

Class 4: Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association

Class 5: Viral Marketing and World Wide Raves (GF301)
Professor: David Meerman Scott, author of New Rules of Marketing & PR and
World Wide Rave

Class 6: Advanced SEO Tactics: On Beyond Keyword Research (GF401)
Professor: Rand Fishkin, SEOmoz

Class 7: Calls to Action and Landing Page Best Practices (CV101)
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments

Class 8: Inbound Lead Nurturing (CV201)
Professor: Brian Carroll, MECLABS, InTouch

Class 9: Successful Email Marketing (CV301)
Professor: Eric Groves, Constant Contact

Class 10: Analyzing Inbound Marketing (AZ401)
Professor: Marshall Sponder, Monster.com, Web Analytics Association for Social Media

Review Session: Inbound Marketing Exam Review
Professor: Mike Volpe, HubSpot

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Wednesday, July 15th, 2009 Inbound Marketing 4,165 Comments

Email is so old… Surf the new Wave!

For the vast majority of its users, email is a fairly new technology. But email was invented about 40 years ago, which is kind of old for a new technology. Think about it, email was actually invented way before the Internet itself was!

Is it possible to rethink the concept of communicating together in today’s landscape of communication channel such as: Instant messages, SMS,  Blogs, Facebook, Twitter and much more ???

YES, and the answer is: Google Wave !

I’m simply amazed by this new way of seeing communication and collaboration. The overall concept is quit simple. The email is a piece of information that circulates to one or multiple recipients as opposed to a Wave which is a unique object where users participate in a conversation.

Few months ago a friend of mine introduced me to Ubiquity from Mozilla Lab. I loved the idea of doing more with the browser. Now I believe that our friends at Google are taking it a couple step further.

Some additonnal ressources can be found on TechCrunch:

Can’t wait to actually use it.

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Monday, June 1st, 2009 Technology 4,112 Comments