In the news

Mediative is born, long live to Mediative!

Today marks the launch of the new Yellow Pages Group company that I have been working for recently. The company is called Mediative, and it represents an incredible range of integrated digital marketing opportunities.

My role at Mediative will be to create, bring to the market and manage a new Lead Management Optimization service offering. The goal is to help companies building a revenue marketer practice and we will do that by delivering best in class Lead Management Optmization strategies as well as Sales & Marketing Automation solutions implementation.

Read the case study demonstrating how lead management optimization have generated results.
Superior Lead Nurturing Boosts Opportunities And Reduce Cost by Over 50%

On the corporate side, Mediative acquired multiple companies in order to be created. Among them, I want to mention Enquiro, which is part of the same division (Performance Marketing division) that I am working for. As Gord Hotchkiss, co-founder of Enquiro, mentioned on it’s Out of my Gord blog, “Enquiro has been a strong contributor to the search marketing landscape over the past 14 years and this new partnership will allows us to take a step in a new direction.”

Who we are and what makes us unique
Mediative is one of North America’s largest integrated digital marketing companies. Our results-oriented marketing network is supported by industry thought leaders and a data-driven platform.

Mediative helps agencies and businesses connect with the right customers faster and more efficiently because we focus on intent combined with location. We understand how people interact with media once they are engaged in the buying cycle, and leverage this understanding to maximize marketing investment. We are also able to increase the value of integrated digital campaigns through our proprietary premium sites and verticals such as autos, real estate and retail.

Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver.
More details on the Mediative corporate fact sheet.

Check the new Website at

Tuesday, October 26th, 2010 In the news, Lead Management, Start-up 3,902 Comments

Acquisio Hires Online Marketing Veterans as Marketing Director, Director of Canadian Sales

Acquisio as officially announce today my new position as the Marketing director. I’m really glad to take over that challenge and expand my knowledge and actual experience with the Acquisio team.

You can read the full Press Release here.

Monday, March 22nd, 2010 In the news 4,641 Comments

Winners of Marketo Idol Showcase 2009

Late September, I participate to the first Marketo User Summit. The event was a gathering of many Marketo customers exchanging ideas best practices for better demand generation and lead management. I covered the Summit with 2 posts for Day 1 and Day 2.

I was also invited to participate in the inaugural Marketo Idol Showcase awards program. The Marketo Idol Showcase awards recognize B2B marketers that have demonstrated excellence, innovation and ingenuity in their use of Marketo Lead Management and Marketo Sales Insight to drive revenue growth and accelerated time-to-value from their demand generation campaigns and marketing and sales activities.

And last week, Marketo published the official press release announcing the winners. Congratulations to Scott Ciccone, Director of Marketing at Sierra Atlantic, who won the Marketo Idol Showcase award.And also congratulations to all other participants.

Yours truly finished 3rd in the contest by presenting an advance lead scoring campaign. ;-)

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Thursday, October 15th, 2009 In the news, Marketo 3,688 Comments

Acquisio to acquire PageVester from Emovendo

Finally, it’s now public! Acquisio, a leading provider of Paid Search Management Software, announced it has entered into a definitive agreement to acquire all asset of Emovendo, including PageVester technology. PageVester is a very cool landing page application and it was Emovendo’s flagship product.

As the founder of Emovendo, I’m very happy to see our friends at Acquisio acquire PageVester technology and integrate it into its core offering. I’m now closing the final chapter of my 2nd start-up!

Marc Poirier, CMO of Acquiso, gave a sneak preview when he answered question #5 during an interview to Search Engine Watch magazine last week at the SES San Jose 2009 show.

See below for the full press release.


Acquisio Enters into Agreement to Acquire Landing Page Maker Emovendo

- Combination Will Provide the Industry’s First and Only End-to-End Paid Search Productivity Suite -

Montreal, QC, Canada – August 10, 2009 – Acquisio inc., a leading provider of Paid Search Management Software, today announced it has entered into a definitive agreement to acquire all assets of privately held Emovendo, including its flagship product, landing page application PageVester ( The terms of the deal were not disclosed.

“We’re thrilled to announce the latest addition to our offering. This is an important milestone. Our customers will soon be able to gain control over the part of their marketing campaigns which has been in the hands of IT for so long, the infamous landing page” says Marc Poirier, Co-Founder of Acquisio.

“This technology allows marketers with absolutely no design or IT skills to assemble professional looking, dynamic landing pages, complete with forms, validation rules, and so much more. The application is also fully integrated with and can automatically feed it with every new captured lead”, explains Martin Le Sauteur, CEO at Acquisio.

Marketers using the Acquisio SEARCH platform will now have complete control over the entire cycle of their clients’ marketing campaigns. Alexandre Pelletier, founder and former CEO of Emovendo, says “Not only does PageVester allow users to rapidly build and deploy professional landing pages, it also supports the creation and management of A/B tests with Google Website Optimizer”. A/B tests allow marketers to present alternating versions of the same page to its site visitors in order to determine which one provides the best ROI.

Marc Poirier adds “Tweaking ad copy and bids is essential stuff, but it will only take you so far. You need to work on  post-click activity. This is where PageVester comes in. It delivers instant value to its users by simplifying landing page creation and A/B test implementation.”

About Acquisio

Acquisio is the creator of Acquisio SEARCH ( a Software-as-a-Service solution designed specifically for on-line advertising agencies managing pay-per-click campaigns on Google, Yahoo and BING. Acquisio’s set of applications empowers campaign managers, allowing them to spend less time building and launching campaigns, and spend more time on strategy and intelligent campaign refinement.

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Contact: Marc Poirier, Chief Marketing Officer
Acquisio inc.
450.465.2631 x210

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Monday, August 10th, 2009 In the news, Start-up, Technology 3,800 Comments

Interviewed by VC-TV

The day that Montreal Stratup annouced their new fund, I was interviewed by VC-TV to talk about Emovendo. My interview starts at 4m18s. It is in English.

VCTV – mtl.startup 3 compressed for web
Uploaded by SIwithKTY


Monday, March 10th, 2008 In the news 3,089 Comments

We have a big big big Winner…

Emovendo was the big winner of the “Anges Financiers de Montréal” 11th edition contest.

The company has distinguished itself from the 20 finalists selected out of nearly 100 companies through out Quebec. In front of 200 businesspeople, Alexandre Pelletier received the prestigious winner title of the Growing business category.


Thursday, March 29th, 2007 In the news 4,112 Comments


I was interviewed in March 2007 by Le Canal Argent, the Quebec “CNBC” channel, to explain the Web-to-Lead marketing concept. You can watch the whole interview in French.

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Thursday, March 15th, 2007 In the news 3,060 Comments

Back in the old days

Here is a list of articles that were published in newspaper and other media from 1998 to 2004 when I was CEO of and Director at DisnatDirect. Content is all in French.

Download PDF version.

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Friday, June 4th, 2004 In the news 3,145 Comments