Archive for October, 2010

Mediative is born, long live to Mediative!

Today marks the launch of the new Yellow Pages Group company that I have been working for recently. The company is called Mediative, and it represents an incredible range of integrated digital marketing opportunities.

My role at Mediative will be to create, bring to the market and manage a new Lead Management Optimization service offering. The goal is to help companies building a revenue marketer practice and we will do that by delivering best in class Lead Management Optmization strategies as well as Sales & Marketing Automation solutions implementation.

Read the case study demonstrating how lead management optimization have generated results.
Superior Lead Nurturing Boosts Opportunities And Reduce Cost by Over 50%

On the corporate side, Mediative acquired multiple companies in order to be created. Among them, I want to mention Enquiro, which is part of the same division (Performance Marketing division) that I am working for. As Gord Hotchkiss, co-founder of Enquiro, mentioned on it’s Out of my Gord blog, “Enquiro has been a strong contributor to the search marketing landscape over the past 14 years and this new partnership will allows us to take a step in a new direction.”

Who we are and what makes us unique
Mediative is one of North America’s largest integrated digital marketing companies. Our results-oriented marketing network is supported by industry thought leaders and a data-driven platform.

Mediative helps agencies and businesses connect with the right customers faster and more efficiently because we focus on intent combined with location. We understand how people interact with media once they are engaged in the buying cycle, and leverage this understanding to maximize marketing investment. We are also able to increase the value of integrated digital campaigns through our proprietary premium sites and verticals such as autos, real estate and retail.

Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver.
More details on the Mediative corporate fact sheet.

Check the new Website at www.mediative.ca

Tuesday, October 26th, 2010 In the news, Lead Management, Start-up 3,902 Comments

New Forrester Report On Marketing Automation: Aligning With Sales Is No Longer Optional

Forrester just released this morning a great report about the Marketing Automation (MA) called: B2B CMOs: Make Marketing Automation A Catalyst For Alignment With Sales by Jeff Ernst.

They state that enterprise struggle with Marketing Automation and they don’t use use to it’s full potential. They limit themselves to mostly blast emails. This is why Forrester developed a maturity model to assess where enterprise are with regard to Lead management. They provide great details on each level and even a score card for enterprise to rate themselves. And, as the tittle says, they recommend using Marketing Automation to finally align Sales & Marketing, which make total sense in my opinion since it provides a common ground to cover the whole client acquisition cycle.

Key Forrester predictions:

  • Marketing leaders will be the drivers of alignment with sales.
  • The talent gap will widen.
  • Firms that advance their level of maturity will lead their markets.
  • Marketing automation vendors’ advances will outpace mainstream adoption.

And what does it means? Aligning With Sales Is No Longer Optional!

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Friday, October 8th, 2010 Lead Management, Technology 4,563 Comments