Comments on: How to notify sales for invalid emails using Marketo and Salesforce.com http://blog.apelletier.com/2009/11/how-to-notify-sales-for-invalid-emails-using-marketo-and-salesforce-com/ Consultant in lead management, lead nurturing, lead scoring and inbound marketing. Big fan of Salesforce.com, Marketo and Hubspot. Mon, 16 Jan 2012 19:06:01 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Michele http://blog.apelletier.com/2009/11/how-to-notify-sales-for-invalid-emails-using-marketo-and-salesforce-com/comment-page-1/#comment-3961 Michele Thu, 20 May 2010 15:55:50 +0000 http://blog.apelletier.com/?p=260#comment-3961 Thanks for posting your tip, I will set up something similar moving forward, but I have to say, I hate how Marketo marks email addresses as invalid! I feel strongly that emails bounce for a variety of reasons, including server downtime, full inboxes, and sometimes from vacation replies. I recently discovered that Marketo had marked 7,000 emails in my database as invalid, despite the fact that I can verify those emails are valid, through emailing directly from Outlook and SFDC. I am going to work on a campaign to correct this, but it's frustrating that it has to be done at all. Thanks for posting your tip, I will set up something similar moving forward, but I have to say, I hate how Marketo marks email addresses as invalid! I feel strongly that emails bounce for a variety of reasons, including server downtime, full inboxes, and sometimes from vacation replies. I recently discovered that Marketo had marked 7,000 emails in my database as invalid, despite the fact that I can verify those emails are valid, through emailing directly from Outlook and SFDC.

I am going to work on a campaign to correct this, but it’s frustrating that it has to be done at all.

]]> By: Jason Stewart http://blog.apelletier.com/2009/11/how-to-notify-sales-for-invalid-emails-using-marketo-and-salesforce-com/comment-page-1/#comment-2952 Jason Stewart Mon, 07 Dec 2009 18:33:46 +0000 http://blog.apelletier.com/?p=260#comment-2952 This was really, really, good. The only thing I would add would be a custom field to record the date that the email address went "invalid" for sorting purposes in the view for the salesperson. I'm going to try and enact this some time this week...and then think of how to re-engage with the bounces to find out who to speak with now... This was really, really, good. The only thing I would add would be a custom field to record the date that the email address went “invalid” for sorting purposes in the view for the salesperson. I’m going to try and enact this some time this week…and then think of how to re-engage with the bounces to find out who to speak with now…

]]> By: Maria Pergolino http://blog.apelletier.com/2009/11/how-to-notify-sales-for-invalid-emails-using-marketo-and-salesforce-com/comment-page-1/#comment-2904 Maria Pergolino Thu, 03 Dec 2009 03:38:23 +0000 http://blog.apelletier.com/?p=260#comment-2904 This is very cool- and smart logic behind the idea. Love how you are giving sales reps the edge they need to get ahead. This is very cool- and smart logic behind the idea. Love how you are giving sales reps the edge they need to get ahead.

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