How to notify sales for invalid emails using Marketo and Salesforce.com
Here is a typical scenario:
Marketing is sending email campaigns and some emails are bouncing back. Marketing would like to give visibility to sales on which of their leads bounced.
Why should sales care about invalid email addresses?
Most of the time, email addresses are bouncing because the person left the company. So knowing that suddenly one of your lead has left the company is a good opportunity to reengage with this account. Sales could call to find out who replace the person that left and and create a new lead.
On the other hand, for you clients, if suddenly your internal champion leaves the company, you want to make sure you reach out to the account to help them continue to use your product. The last thing you want is to loose an account because someone left the company and you were not aware…
Now you can do it easily using Marketo and Salesforce.com!
Watch this 4 minutes tutorial video to learn how to setup properly both Marketo and Salesforce.com.
*** For a larger view, click the small screen icon at the bottom right corner of the player ***
3 Comments to How to notify sales for invalid emails using Marketo and Salesforce.com
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This is very cool- and smart logic behind the idea. Love how you are giving sales reps the edge they need to get ahead.
This was really, really, good. The only thing I would add would be a custom field to record the date that the email address went “invalid” for sorting purposes in the view for the salesperson. I’m going to try and enact this some time this week…and then think of how to re-engage with the bounces to find out who to speak with now…
Thanks for posting your tip, I will set up something similar moving forward, but I have to say, I hate how Marketo marks email addresses as invalid! I feel strongly that emails bounce for a variety of reasons, including server downtime, full inboxes, and sometimes from vacation replies. I recently discovered that Marketo had marked 7,000 emails in my database as invalid, despite the fact that I can verify those emails are valid, through emailing directly from Outlook and SFDC.
I am going to work on a campaign to correct this, but it’s frustrating that it has to be done at all.