How to create your marketing plans for 2010

Last week Marketo held a great webinar with SiriusDecisions and the American Marketing Association (AMA) called “2010 Blueprint: Planning for B-to-B Marketing Success“. They exposed what marketers should be looking at for the next year. Here is some of the key points:

For Demand Creation:

  • Move your dollars from initial demand generation program toward lead nurturing program
  • Review processes between sales and marketing to better align them (make sure you don’t overload sales with too much data when handing off a lead)
  • Put in place a Data quality program by 1st fixing point-of-entry and 2nd prioritize data quality projects based on relative targeting

For Reputation:

  • Focus reputation program dollars on measurable activities
  • Reallocate non-performing traditional media dollars to social media

Really worth watching if you are thinking about improving your marketing initiative in 2010…

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Tuesday, October 20th, 2009 Lead Management, Marketing, Marketo