Website visit frequency – Lead scoring beyond basic behaviors

Today I have the opportunity to present at the first Marketo User Summit. Marketo organized a cool friendly contest among Marketo power user so we can showcase our best story on something amazing we have accomplished using Marketo. Here is what I will be presenting.

EDIT: I actually finished 3rd with this “Idol” presentation. ;-)

Website visit frequency – Lead scoring beyond basic behaviors.

After scoring the basic behaviors, it is time to look at the frequency of these behaviors. Here a quick example of how to setup a scoring campaign for leads that are visiting back your website within a certain time frame.

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Tuesday, September 22nd, 2009 Lead Management, Marketo