Website visit frequency – Lead scoring beyond basic behaviors

Today I have the opportunity to present at the first Marketo User Summit. Marketo organized a cool friendly contest among Marketo power user so we can showcase our best story on something amazing we have accomplished using Marketo. Here is what I will be presenting.

EDIT: I actually finished 3rd with this “Idol” presentation. ;-)

Website visit frequency – Lead scoring beyond basic behaviors.

After scoring the basic behaviors, it is time to look at the frequency of these behaviors. Here a quick example of how to setup a scoring campaign for leads that are visiting back your website within a certain time frame.

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Tuesday, September 22nd, 2009 Lead Management, Marketo

3 Comments to Website visit frequency – Lead scoring beyond basic behaviors

  1. [...] Lastly, the day and the Summit ended by the Marketo Idol Showcase contest. 10 customers of Marketo climbed on stage to present some cool stuff they did with the product so far. I was among them and I presented “Website visit frequency – Lead scoring beyond basic behaviors”. [...]

  2. Marketo User Summit 2009 - Day 2 Review | Alex in The cloud on September 27th, 2009
  3. i am looking for an in-depth tutorial about lead generation, can anyone post links ?,”;

  4. Adrian Morgan on July 9th, 2010
  5. actually, lead generation takes some to time to build up. you just got to be patient.;.;

  6. Kimberly Bell on July 25th, 2010

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