What to look for when hiring a social media or an inbound marketer

With the rise of social media and inbound marketing, more organizations are hiring people to take the lead and manage these new essential pieces of any marketing strategy. But as for any new job position, the description is not always clear and not enough relevant to what the position is really about.

Recently, a question was asked on the Inbound Marketing forum: What Skills/Experience Are Employers Looking For To Be Hired As A Social Media Marketer?

Also, Rick Burnes wrote a great post about the requirements from a journalist point of view.

In short: Any organizations that are hiring a social media or inbound marketer should look for the following qualities:

1. Web Savvy: The person needs to understand how the web works. Where does it come from? Where does it go? What is the relation between a blog post and a Tweet. What does the cloud mean? It is not necessary to understand each new social media tool that is coming out every day, but at least understand where the major one stands in the web ecosystem. And of course, the person needs to always follow the industry news to make sure to stay ahead of the curve.

2. Self-doing it: Does the person have a blog? Tweets? Participate in communities? Is connected on LinkedIn or Facebook? Use social media to promote itself? Personal brand management is to inbound marketer what the portfolio is the designer. If the person is not doing it for itself, it won’t do it for your organization.

3. Content creation: The person needs to be able to create content. Adapt the messaging to the community. Not push template marketing content. You don’t write the same way for twitter than for a blog than for a website. The person needs to be able to communication the content easily and frequently.

4. Networking: Does the person can network? It is great to have exceptional content, but if you cannot promote it to anyone, it is useless. So the person should be able to create networks, join existing networks, build relationships and manage how often to push the content without annoying the recipients.

5. Analytic mind: The person should be able to understand what works and what does not. Where to pursue the efforts? Find the right metrics to track all initiatives.

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Tuesday, July 28th, 2009 Inbound Marketing