Archive for July, 2009

Evaluate your social media “Expert” candidate in 10 questions!

On the same topic as my last post “What to look for when hiring a social media or an inbound marketer“, I found on Twitter a nice quick evaluation quiz to help validate the level of expertise of any potential candidate for a social media position. Thanks to Brian Carroll Retweet of Guy Kawasaki tweet form Alltop.

Here are the questions. Read the answers you should get  to make sure you have a “A” player…

1: Do you have a blog?
2: When did you start in social media?
3: What is social media?
4: What’s a social media campaign?
5: How do you monitor social media for a client?
6: How do you measure ROI?
7: How do you build an audience?
8: Do you offer a guarantee?
9: How did you learn all this stuff?
10: How does social media impact SEO?
Bonus question: How often do you write?

Tags: ,

Friday, July 31st, 2009 Inbound Marketing 3,418 Comments

What to look for when hiring a social media or an inbound marketer

With the rise of social media and inbound marketing, more organizations are hiring people to take the lead and manage these new essential pieces of any marketing strategy. But as for any new job position, the description is not always clear and not enough relevant to what the position is really about.

Recently, a question was asked on the Inbound Marketing forum: What Skills/Experience Are Employers Looking For To Be Hired As A Social Media Marketer?

Also, Rick Burnes wrote a great post about the requirements from a journalist point of view.

In short: Any organizations that are hiring a social media or inbound marketer should look for the following qualities:

1. Web Savvy: The person needs to understand how the web works. Where does it come from? Where does it go? What is the relation between a blog post and a Tweet. What does the cloud mean? It is not necessary to understand each new social media tool that is coming out every day, but at least understand where the major one stands in the web ecosystem. And of course, the person needs to always follow the industry news to make sure to stay ahead of the curve.

2. Self-doing it: Does the person have a blog? Tweets? Participate in communities? Is connected on LinkedIn or Facebook? Use social media to promote itself? Personal brand management is to inbound marketer what the portfolio is the designer. If the person is not doing it for itself, it won’t do it for your organization.

3. Content creation: The person needs to be able to create content. Adapt the messaging to the community. Not push template marketing content. You don’t write the same way for twitter than for a blog than for a website. The person needs to be able to communication the content easily and frequently.

4. Networking: Does the person can network? It is great to have exceptional content, but if you cannot promote it to anyone, it is useless. So the person should be able to create networks, join existing networks, build relationships and manage how often to push the content without annoying the recipients.

5. Analytic mind: The person should be able to understand what works and what does not. Where to pursue the efforts? Find the right metrics to track all initiatives.

Tags: ,

Tuesday, July 28th, 2009 Inbound Marketing 4,257 Comments

How to convince higher management of Twitter’s value: Twitter 101 for business

Thursday, Twitter announced on it’s blog a new website that demonstrate how customers are getting value out of Twitter and suggest techniques businesses can employ to enhance that value. It is called: Twitter 101, A Special Guide. The content is very useful to help anyone to get started with Twitter. More over, it provides best practices and case studies.

So if your are currently working in an organization that is wondering what Twitter is all about and how to use it on a corporate level or if your are trying to convince higher management of Twitter’s value, you definitely want to read this guide. Twitter even provides the slides to use in your presentation.

Twitter 101, A Special Guide

Tags: , , ,

Saturday, July 25th, 2009 Inbound Marketing, Social Media 3,780 Comments

Marketing and Rap seems to get along very well…

Hubspot just released a short music video called “Baby Got Leads“about inbound marketing. Hilarious! That reminds me the 2 videos made by VerticalRespond called “Appex Baby” and “Nuthin’ But an App Thang“.

But the funny thing is that after almost 2 years, VerticalRespond video were viewed 5000 and 8 000 time. and after only 2 days, Hubspot was view about 11 000 times. Could Twitter be responsible for spreading the word faster then anything before?

Hubspot Video:

VerticalRespond Videos:

Tags: , , , ,

Friday, July 17th, 2009 Inbound Marketing, Whatever 4,161 Comments

Inbound Marketing Certified Professional – I got it!

In June, the Inbound Marketing University, lead by Hubspot, create a serie of classes (see below) about multiple facets of Inbound Marketing.My favorite ones were:

  • Viral Marketing and World Wide Raves (GF301)
  • Advanced SEO Tactics: On Beyond Keyword Research (GF401)

According to Twitter #IMU, there was over 5000 students, 1000 took the exam and about 500 passed. The one who passed received an official badge like this:

Thanks to Rebecca at Hubspot for making this a great success!

Here is the list of classes and professors:

Class 1: How to Blog Effectively for Business (GF101)
Professors: Ann Handley and Mack Collier, MarketingProfs

Class 2: SEO Crash Course to Get Found (GF102)
Professor: Lee Odden, TopRank Online Marketing

Class 3: Social Media and Building Community (GF201)
Professor: Chris Brogan, New Marketing Labs

Class 4: Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association

Class 5: Viral Marketing and World Wide Raves (GF301)
Professor: David Meerman Scott, author of New Rules of Marketing & PR and
World Wide Rave

Class 6: Advanced SEO Tactics: On Beyond Keyword Research (GF401)
Professor: Rand Fishkin, SEOmoz

Class 7: Calls to Action and Landing Page Best Practices (CV101)
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments

Class 8: Inbound Lead Nurturing (CV201)
Professor: Brian Carroll, MECLABS, InTouch

Class 9: Successful Email Marketing (CV301)
Professor: Eric Groves, Constant Contact

Class 10: Analyzing Inbound Marketing (AZ401)
Professor: Marshall Sponder, Monster.com, Web Analytics Association for Social Media

Review Session: Inbound Marketing Exam Review
Professor: Mike Volpe, HubSpot

Tags: , , , , , , , , , , ,

Wednesday, July 15th, 2009 Inbound Marketing 4,165 Comments