The Dentist

For us who work in technology, we sometimes don’t really appreciate how new technology can evolve some of the basics because we are constantly looking for the new thing that will come out. But today, I witness how simple things came become way better with a little help of technology.

I went to the dentist for my annual cleaning. They updated my file by taking pictures of my teeth. Yes, they took about 12 pictures inside my mouth and saved them in my file. Now next time I will come they will be able to compare the evolution and everything a dentist would like to check.

Ok, no big deal, no revolution. But I just realized how technology can create brand new businesses. Camera and PC are taken for granted now, but with the quality of image that improve all the time, the fact that cameras are now small enough to fit in a phone, all you need is to find a new way to use them. The camera look like a tooth brush with a larger handle and when a picture is taken, a couple a small LED light up and Click… Your teeth are on the PC.

You bundle that with easy to use software to manage picture for each client and you have just created a brand new business that sells a very powerful product that every Dentist in the world will want to use. No need to invent new technology, just sit back and look where new technology can be use and you may find the next holy Graal!

Now the next step for that industry is marketing! Can someone tell me why I do still need to take a piece of paper to note my next appointment and that the receptionist will call me the day before? Please send my appointment to my calendar (Google…), remind me by email and why not sending me 2-3 offerings during the year… Now we are talking CRM… Apply what I just mention above and you might be on the edge to create brand new SAAS for Dentist Appointment Management based on Salesforce. No technology development, just packaging and commercialization…

Anyone?

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Thursday, November 20th, 2008 Marketing, Start-up, Technology